Tips For Building Your Startup’s Website

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In this day and age, can you afford not to have a presence online? Just think of the potential size of the market you’ll be missing out on. In this blog, we cover the essential website design elements you should consider, along with the key services that can help your business pack a punch online.

DIY and budget websites

A website needn’t cost a fortune. In fact, if you’re tech-savvy, it’s surprisingly easy to build your own brochure website using WordPress. Alternatively, if you’re heading into the exciting world of ecommerce, you’re going to need something a bit more technical.

There are some great WordPress plug-ins for ecommerce websites, but for a sophisticated, foolproof alternative, you can pick up a pre-made platform from Shopify. It’s not free, but it will cost you a heck of a lot less than building a bespoke site from scratch.

Look the part

New design trends come and go, but responsive design is here to stay. A website which exhibits responsive design is one which automatically reformats to meet the demands of the device it is displayed on. Whether it’s viewed on a tablet, laptop or mobile, your website will look great and be easy to navigate.

Last year, mobile devices accounted for 30 percent of all internet traffic, and 15% of all orders. Embrace responsive design and capitalise on this lucrative, growing market.

Choosing your domain

There are a host of sites that allow you to buy a domain for a tenner or so, but with so much choice, how do you know which domain is best for your startup? Do you want to be a .com, a co.uk, or a .eu?

You’ll put a tremendous amount of time and effort into promoting your domain both on and offline, so make sure you’re starting from a position of strength with these ten top tips.

Content is key

Great content can make the difference between a bounce and a sale. Building a brand and winning the trust of prospective customers is heavily reliant on the words on your page. Many businesses make the mistake of drafting their own content. They understand their company better than anyone else, so assume they’ll be able to write about it too.

A professional copywriter will not only help to sell your products and services, they’ll also include the on-page SEO elements you need to improve your website’s search engine visibility.

Website, what website?

“Build it and they will come” is sadly not true of your business website. Your website is just the first step. If you want to be found online for your key terms, you need to engage in some serious search engine optimisation (SEO). SEO is a diverse industry which comprises of a range of different elements. While a search engine optimisation campaign can take months or even years to produce results, pay-per-click advertising (PPC) can deliver instant search engine visibility while you wait.

But what is the best approach for your website? Here’s a helpful guide from the good people at the Huffington Post to help you decide.

Have you built your own website? Perhaps you’ve just shelled out on a bespoke design? Either way, we’d love to hear from you, so please leave your thoughts in the comments section below.

Match Capital is a platform algorithmically connecting entrepreneurs with relevant investors.

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