TrueStart Winter Collection: we’re open for applications

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TrueStart is Europe’s only retail and consumer accelerator and investment fund. Based in London’s Victoria, the epicentre of retail innovation, we work with entrepreneurs and startups that have an innovative/disruptive product or service that has a retail or consumer element to it. In combination with True Capital, a retail and consumer-focused growth equity firm, we are the only size-agnostic retail and consumer focused investment fund globally – and we want you to be part of it too. The TrueStart Collection is our four-month programme that offers either £25k for 4.5% equity, £50k for 9% or a zero cash deal for 3% whereby companies receive mentorship and game-changing access to our unique retail network.

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As TrueStart Collection residents, you’ll be provided with desk space in our Hub in Victoria, in addition to a variety of mentorship services, accounting and legal aid, and regular masterclasses with industry experts. In addition to the leading retailers that make up our mentor network, our strategic partners (Land Securities, River Island, John Lewis, Morrisons and Accenture) form a key part of our network and provide support and access to key buyers and decisions makers within their businesses throughout the four months you’re with us. It’s this that makes us stand out from the other funding programmes out there: unique access and door-opening potential to some of the leading retailers and decision makers in the retail and consumer industries. Want to be part of a retail and consumer revolution? Interested in applying? Applications are open. Apply by midnight on 16th October. To find out more & apply, visit: http://bit.ly/2bHxClb or contact Oliver Crowther: oliver@truestart.co.uk (+44 20 3740 6940)

Vaibhv Gaur (163 Posts)

Vaibhv is Head of Business Analysis and Data Management at Match Capital. Vaibhv keeps an eye on deals happening in the venture capital industry – tracking the key players to grow our database of investors.


Vaibhv is Head of Business Analysis and Data Management at Match Capital. Vaibhv keeps an eye on deals happening in the venture capital industry – tracking the key players to grow our database of investors.

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